GREAT READ: Seth Godin’s The Dip (A Little Book That Teaches You When to Quit)

Check out Seth Godin’s recently released The Dip: A Little Book That Teaches You When to Quit (And When to Stick).

I think it was Harold Bloom who wrote he no longer read to learn, but to weigh and consider, I read The Dip for this purpose but was first turned on to Seth’s work a few years back when at Avant-Guide–his then somewhat recently published Unleashing the Idea Virus and Insead’s Prof. W. Chan Kim’s Blue Ocean Strategy that we each took to heart, that instilled the value of innovation, fleet flexibility, and, of course, big ideas.

Turns out we’ve been lied to:

The old saying is wrong-winners do quit, and quitters do win.

Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.

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