AdAge: Altern. Media Spending Jumps to $73 Bil

Via The Daily Swarm, AdAge’s Jonathan Lemonnier covers PQ Media’s Alternative Media Forecast: predicts a 20.2% increase over the next year, to a total of $88.24 billion, and a compounded annual growth rate of 17% for 2007-2012, reaching $160.82 billion. By then, alternative media will represent 26.6% of all advertising and marketing dollars.

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